At Nivroc's Country Store, we don't just stock shelves — we curate the kind of everyday essentials and hidden gems that make a trip to town worth your time. No crowds, no rush, just good stuff from people who know your name.
Nivroc's Country Store sits right on Monument Square in the heart of Urbana, and that location wasn't chosen by accident. We built this business around a simple idea: people deserve a place to shop where they're treated like neighbors, not transactions.
Every product on our shelves is selected with care. We partner with suppliers who share our standards and carry items we'd proudly put in our own homes. From everyday essentials to thoughtful finds you didn't know you needed, our aisles are packed with options that actually work for real life.
15
Monument Sq
Urbana
Since day one
100%
Locally owned
We keep our aisles honest. Quality over quantity, always — so you spend less time searching and more time enjoying what you bought.
Pantry staples, snacks, beverages, and everyday food items — thoughtfully selected for quality and value.
Cleaning supplies, paper goods, seasonal home items, and the practical stuff that keeps your household running smoothly.
Unique finds, local favorites, and gift-ready surprises you won't find at the big-box stores down the road.
Holiday decorations, summer favorites, back-to-school must-haves — whatever the season calls for, we've got it covered.
The practical items you reach for every day — from office supplies to health and personal care, all at fair prices.
We root for local events, support local schools, and keep our aisles stocked with items our neighbors actually ask for.
There are plenty of places to shop online or drive past a chain store. Here's why folks in Urbana keep coming back to Nivroc's:
No chatbots, no hold music. When you walk in or call us, you talk to someone who knows what they're selling and genuinely wants to help.
We carry what works. Our shelves are stocked with products we'd recommend to friends and family — no filler, no gimmicks.
Located on Monument Square — easy to find, easy to park, and impossible to miss. Your one-stop stop on the way to everything else.
No drip-pricing tactics or loyalty programs that reward you for coming back. Just honest, competitive pricing on everything we sell.
We let our customers do the talking.
"I stopped in for something quick and walked out with half a shopping list I didn't even know I had. Great selection, fair prices, and the friendliest people in Urbana."
— A Happy Neighbor
"It's rare to find a store that feels this put-together and this welcoming at the same time. Nivroc's is my go-to for gifts, groceries, and everything in between."
— Local Shopper
"Supporting a local business has never felt this good. The team at Nivroc's makes you feel like you matter — and that goes a long way these days."
— Urbana Resident
Come on by Monument Square — we're open and ready to help you find exactly what you need.
Whether you need a quick errand run or a leisurely browse through aisles full of quality finds, Nivroc's Country Store is here for you on Monument Square.
